Southwest light is a working tool, not a metaphor you have to pump up. Early, it is low and long. Midday it flattens color. Late it pulls edges back onto mesas and cinder hills. Anyone who has made pictures here already knows the sequence.
I use that light for photographs, not for treasure hunts. A good hour on a public road or a known trail is enough: creosote going silver, a wash holding last night’s cool air, a ridgeline that only reads when the sun is off to the side. You do not need a secret mesa or a planted artifact to see it.
The Clarifying Light is just that discipline. Look at what is in front of the lens. Name the place if you know it. Leave other people’s objects in the ground. The shop designs come from that looking, and from the catalog’s older drawings, not from a story about finding something that was never on the record.